Make #DressDownFriday your 2018 New Year’s Resolution

2017 felt like one giant kick-in-the-pants for global equality. The human-amoeba-leader-of-the-free-world and his Republican Dementors did their very best to roll-back and restrict access to women’s services. Alarming statistics were released showing that even in the developed West, black women were three times more likely to die from pregnancy than white women. Worryingly, domestic abuse in the UK also increased this year.

But 2017 was also the year that saw the Women’s March become the largest ever march in support of women’s rights, it was the year where Danica Roem, a transgender woman, was elected to the state legislature in Virginia against all the odds. And it was the year that women kicked-back at normative sexual abuse with the global #metoo campaign.

2018 is a brand new year, one where we’ll see continued attacks on equality, and one where people across the world will continue to rise to the challenge and fight back for equal rights.

So why not make banishing gender stereotypes one of your ambitions for 2018? Let’s ensure our kids have every opportunity to express themselves openly and live in a world where they can be themselves and achieve anything they want in life. Let’s banish restrictive and reductive gender stereotypes that say boys must be ‘tough’ and girls must be ‘pretty’. Let’s do this by thinking carefully about the language we use with our children, the toys and the clothes and the books we buy them.

Join me every week for the #dressdownfriday campaign; our weekly opportunity to show how we as parents and carers are challenging gender norms to make 2018, and every year after it, a better place for our kids.

For more information about the campaign, click here.

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