Gok endorses #DressDownFriday!

At this exact moment in time I’m stood in my kitchen doing a happy dance – We got Gok!

I’m so thrilled to announce that the #DressDownFriday campaign has now been officially endorsed by none other than fashion legend, Gok Wan!

Having seen the campaign online, I was invited to meet Gok last week after his Fashion Brunch Club in Cardiff. Gok has kindly lent his support to the movement to help spread the message of the power and influence of clothing and the impact that this can have on kids.

He said: “Fashion should be empowering, not restrictive. The #DressDownFriday campaign is encouraging parents to opt for clothes for their kids – one day each week – that promote variety, individuality and equality. I’m thrilled there’s a campaign like this out there!”

With the campaign launching just three months ago after I got sick of comments from a range of people about the fact a ‘pretty little girl should be in a dress’, I’m so blown away by how far we’ve come. So many incredibly supportive parents and kids’ fashion designers have adopted the campaign and post photos of their gender-stereotype-busing outfits each and every week.

I’ve had the privilege of getting to know so many of you and I’ve loved bonding over a mutual agreement that our kids shouldn’t be confined by gender norms when it comes to what they wear, what they play with, what they do, and who they are.

I am so unbelievably grateful to Gok and his team for taking the time out to learn more about #DressDownFriday and offering to help promote it to a wider audience. Here’s to many more empowering Fridays ahead!

If you’d like to learn more about the campaign and take part, click here.

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