I can hardly believe it as the months have just flown past, but my little ‘bug-bear’ of a campaign is now officially six months old!
I didn’t really have any specific goals or a grandiose mission when I set it up; I simply wanted to vent my frustration at lingering and pointless stereotypes that I was encountering daily when it came to the clothes my daughter was wearing.
I aired my frustrations via the blog and decided I would embark on a one-woman mission to kick-back at gender stereotypes.
It turns out that many parents harboured the same frustrations at supermarkets and shops that seem to lazily perpetuate the same tired gender-genres through kids’ clothes.
Before long, we became a global unit of hundreds of parents who post their #DressDownFriday pictures of their kids sporting clothes that challenge gender stereotypes every week. Our mission is a simple one – we want to normalise the idea that a girl can be more than ‘pretty’ and a boy can be more than ‘tough’.
In the last few months, #DressDownFriday has been supported by some wonderful kids’ clothing companies including Zac & Bella and The Green Flamingo Co, and I was chuffed to bits when fashion-icon Gok Wan got in touch and gave his own personal backing to the campaign.
Since I first scratched the surface of this issue six months ago, I can’t help but see these inequalities and outdated gender-norms every day; in shops and high streets and supermarkets, online and out and about. I guess having an opinion on this sort of stuff makes you more heightened to it, but it’s undeniable that our society still has some serious issues with how we guide our girls in one direction in life, and our boys in another.
In the last six months, our collective of awesome parents have done incredible work in spreading awareness and helping parents to consider the potential impact of the clothes they dress their children in. But in my opinion, one ‘pretty like Mummy’ / ‘tough like Daddy’ shirt on sale is still one too many!
Having been pulled in a million different directions over the last few weeks, I’m now renewing my impetus to eradicate gender stereotypes! And I’d love your help! Here’s what you can do:
- Post your #DressDownFriday pictures on social media each week to spread the word!
- The next time you go shopping for your children, whether it’s at Liberty of London or Lidl of Leeds, try and choose one outfit that doesn’t conform to ‘pink or blue’ or that goes against traditional gender norms.
- If someone passes comment on what your child is wearing, especially if they’re questioning your decision to give the traditional boy/girl clothes a miss, respectfully put them in their place! This sounds far-fetched, but I’ve had swathes of parents share their anecdotes of family members –and even strangers – commenting that they’ve dressed their daughter ‘in a boy’s coat’ or that letting a boy wear Peppa Pig wellies will ‘turn him gay’. The only way to quash these outdated points of view is to politely, but firmly, challenge them.
And that’s it! The more people that take up the challenge, the more of an impact we will make together!
I’d like to say a bloody great big ‘thank you’ to each and every person who has posted their own #DressDownFriday picture over the last six months. We’re slowly but surely chipping away at outdated gender ideals and making the world a more kick-ass place for our kids. Here’s to many more Friday gender-slays!