My Love-Hate Relationship With Instagram

Love it or loathe it, you probably have the Instagram app on your phone that you check intermittently throughout the day. You probably like a few aesthetically-pleasing ‘insta-pics’ as you scroll through the updates and you might occasionally comment on one or two images that your close friends upload, regularly using the following emojis in lieu of actual words:

Although perhaps you’re more of a regular user; you might check Instagram every few hours, watch a few insta-stories and keep up to date with some of your favourite hashtags.

Or perhaps you’re like me. Perhaps you click on the app every free second you have to see what new stories and posts have been uploaded, or what new ‘insta-beefs’ might be bubbling up. Perhaps you frantically scroll through your feed and like close to a million pictures of things like toddlers in cool monochrome outfits, stylish women posing in front of walls, flatlays of a collection of hipster things you never knew existed and now you can’t imagine living without . Perhaps you get into deep philosophical debates with a total strangers on topics like ‘free the nipple‘ and the unfair cruelty of insta-algorithms. Perhaps you obsess over new followers and comments and likes on your pictures, and are filled with self-loathing and a million unanswered questions about your self-worth when you click on the affiliated app to see how many, and more importantly – who – has unfollowed you. This is my world of Instagram, and as much as it has brought me hours of entertainment, inspiration and joy, I fear it’s eroding my sense of reality, not to mention my mental well-being.

To weigh-up the pros and cons of this gloriously self-indulgent, voyeuristic app, here are the three things I fucking hate about Instagram, and three things I fucking love about it.

Instagram is the fucking worst:

  1. It can feel like one big popularity contest

The format of Instagram makes us obsess over numbers. In the past I have found myself thinking, ‘I can’t possibly follow more people than the number that follows me, that would make me a total fucking loser’. I know that this is absurd and I’d never choose not follow someone I was genuinely interested in following for fear of an imbalance in my followers to follows ratio , but a part of me can’t help but feel wanted and loved and respected and adored when my followers numbers creep up. I am ashamed of this fact. But I know I can’t be the only person on Instragram who obsesses over this. The majority of users I follow appear to work tirelessly to maintain a chasm-sized difference between their followers / follows numbers and it’s worn like a status symbol, a badge of honour.

This is why so many users adopt the infuriating ‘follow-for-follow-to-unfollow’ technique. It’s the social media equivalent of being asked out on a date, getting to the restaurant and then being stood up. Actually no, it’s worse than that. It’s like turning up at the restaurant and having all the cool kids from your school dump a load of pig’s blood over your head like you’re fucking Carrie. That’s how devastating it can feel. It’s a nasty and vain thing to do, and I make a habit of unfollowing anyone who thinks they can simply ‘collect’ me as a follower.

I’m sure even the most successful instagrammers feel pangs of guilt and self-doubt when they find themselves obsessing over their followers numbers too. I don’t think anyone is above feeling this way, no matter how successful they are. But it’s the game we play and it’s Instagram that makes us play it.

2. Everyone’s house / wardrobe / life looks nicer than yours

Fundamentally, instagram does not depict real life. It’s a perfect snapshot in time that may never be replicated, but we’re led to believe it’s their normal way of life. These people must at least have a ‘messy drawer’ in their sparkling chrome, minimalist kitchen. I would kill to have just one of the people I follow post a picture of the inside of their messy draw, an unmade bed, an overflowing linen basket. I think Instagram would explode with the lack of aesthetics.

3. It brings out the worst in me

Instagram makes me think things and stuff are important, rather than people and actions. It makes me jealous. Jealous of nice, well-meaning people that have lovely, perfect-looking lives. When an insta-love-in feels more like one big circle-jerk to me, I can’t help but feel guilty for thinking ill of people who are just supporting each other on social media. It creates a vicious cycle in me of jealousy, hatred, guilt and self-loathing, which is repeated roughly every hour that I check the app for updates.

On the other-hand, Instagram is the fucking best:

  1. There are some genuinely awesome people out there

I have had the honour and privilege of connecting with some of the most lovely, supportive, generous and empowering people to walk this planet. I would have never even known about them were it not for Instagram and now some of them are even proper, in-the-flesh, real-life friends. Some of these people that I know I’ll never meet have even gone out of their way to compliment me, message me if I’ve had a bad day and offer heart-felt advice and guidance. I’ve shared some of my most personal, treasured and sometimes darkest secrets with these people, and they have with me, because we’ve forged a strong trust in one another. These people have helped pull me through a dark day, they have broadened my world-view, and quite frequently they have made me laugh until I wee myself.

2. Instagram grassroots campaigns can change the world

There are so many incredible people on Instagram who are using their platform to make the world a better place. Style Me Sunday‘s Warrior Woman Initiative, Mother Pukka‘s #FlexAppeal campaign, and Candice Braithwaite‘s #MakeMotherhoodDiverse are just a few of the fantastic causes championed by busy, passionate mums.

It genuinely fills me with so much inspiration to see these hard-working people fight to change social wrongs and make it easier for women to be strong, confident, independent mums.






3. It brings out the best in me

Through the support and example set by many incredible women on Instagram, I have started to feel better about my ‘mum bod’, laid bare my struggles with anxiety and even posted pictures of me with my norks out breastfeeding my daughter. These are things I would never have made public in a million years were it not for the inspiration and fearlessness of the women before me who dared to be the first ones to share images like this. Instagram also gave me the platform to set up my own campaign, #DressDownFriday, to tackle the huge issue of gender stereotyping in kids’ fashion. Through this campaign, I’ve had the pleasure of meeting and collaborating with some incredible, like-minded parents who have supported me and the campaign from the get-go.

Instagram, and the incredible people who populate it, have inspired me to want to work hard in my own small way to make the world a better place.

Yes, it isn’t perfect, but Instagram is what you make of it. I could choose to roll my eyes at the over-filtered, perfect pictures, but what’s the point in that? Instead, I choose to embrace the earnest positivity that’s generously shared by so many Instagrammers. I’ll do my best to be supportive in return, and I promise to never post a pointless, wanky, hipster flatlay ever again.

Emily’s 2nd Birthday Mad Hatter’s Tea Party…On a Budget

I love nothing better than throwing a party with a good theme, and Emily’s second birthday provided us with a chance to push the boat out and do something really fun. But what I’m most proud of is that I didn’t spend more than £40 on costumes and decorations.

Emily loves Alice in Wonderland, and it’s a fun theme with lots of possibilities. Here are a few photos from the day.


I used a mixture of bought and home-made decorations. The ready made ones came from amazon, you can get them here. To save money, I made some playing card garlands to hang in the windows, and baked home-made ‘Queen of Hearts’ jam tarts.

I also made my own party bags using cheap white paper bags decorated with red heart stickers. All the party bag contents, including colouring books, bubbles, chocolates and sweets, came from the pound shop – I didn’t spend more than £1.50 per bag!

I kept costs down with the buffet wherever possible, so instead of buying an M&S sandwich platter as I initially intended, I made them myself with bought sandwich filling. Again, I went for an Asda rainbow sponge cake as it was only £12 – but it looked pretty impressive! In total, I didn’t spend more than £40 on all food for around 25 guests.

It was a fantastic day, the decor was just enough and not too OTT…unlike my husband’s costume – he went full on Mad Hatter!

Bleeding in Early Pregnancy

I wrote the text below on the morning of my reassurance scan after I started bleeding when I was eight weeks pregnant. I wasn’t sure if I should share it. I didn’t write it for the blog. I wrote it on my phone to keep my mind busy and to kill some time as I agonisingly waited in the Early Pregnancy Unit waiting room at the hospital. I was trying to make some sense of my emotions, and trying to gain control of a situation that felt like it was spiralling away from me.

Having read this back after the scan, where I had the incredible gift of seeing that little heartbeat flutter on the screen, I thought it might be useful to share how I was feeling. So many women have been in my situation where they experience a bleed in early pregnancy. And many, many women don’t get the opportunity to ever meet that baby. A bleed when you’re pregnant is one of the most terrifying things you can experience. Before you find out either way what is happening with your baby, that waiting time is dark, lonely and feels never-ending. If you’ve gone through this or you’re currently going through this, know that you’re not alone. Here’s what I was feeling…


Today I find out if my baby still has a heartbeat. Waiting to find out has been hard. I still feel pregnant. I want this baby so badly. But I bled quite heavily on the weekend and no matter how much I want this baby, there is a huge part of me that knows that when we get into that ultrasound room, there’s a very good chance I’m going to get the sympathetic look and a squeeze of the hand from the sonographer.

At seven weeks we had a scan and there was a heartbeat. A healthy, strong beat that I watched flicker and fizz on the screen. My baby was in there. It was alive.

I’m not ready to give up hope, and these last few days of limbo have given me that – the time to dare to believe that everything might be OK.

When I do think about the worst outcome, I’m overcome with grief. But in the next moment, I’m flooded with feelings of guilt. What could I have done differently? If I’d have just not had those drinks before I knew I was pregnant. If I hadn’t forgotten my prenatal supplement those few times. If I refused that one runny egg. I tear myself apart with all of the things that could have triggered the bleeding, even though I know that most of the time there’s nothing that can be done. I guess finding the reason, having something to pin all this on gives me back a tiny element of control in a situation that is so unbelievably and unfairly out of my hands.

I also find myself berating my feelings of sadness because in many ways I’m lucky. I have a healthy 22 month-old daughter. I’m only eight weeks along. Some women have it way worse – some women have never got as far as eight weeks into a pregnancy.

I’ve been dying for days to find out whether or not I’m still carrying the baby. And now the moment is almost here I don’t want to know. I just want to go on pretending everything is OK. I don’t want to know that the alternative might be my reality. I don’t know how I’m going to deal with that.

First Trimester Must-Haves:

Having finally come out the other side of the first twelve weeks of pregnancy, I’ve collated a list of a few essentials that made my life a whole lot easier.

  1. Kool N’ Soothe Migraine Patches

My biggest ailment in the first three months of pregnancy was the almost constant headaches and migraines. As my usual migraine meds are off the table now, I’ve been searching for anything to help ease the pain when a paracetamol doesn’t scratch the surface. These patches are quick and easy to whack on your forehead and do provide some temporary relief to a throbbing head. Nothing has come close to actually eliminating the pain, but these do help. Short of performing the medieval procedure of drilling a hole in my skull to alleviate the pressure, these will do until I pop the baby out.

  1. L’Occitane Relaxing Pillow Mist

One of the cruel ironies of early pregnancy is that although you spend most of the day like a semi-conscious walking cadaver, it can still be really tricky to get a good night’s sleep. I’ve found this essential oils pillow mist to be quite calming. It smells gorgeous which makes me relish getting my head down every night.

  1. FrezyDerm foam facewash

Hormones can be a cruel, cruel mistress when you’re pregnant and I’ve found I’m more prone to spots and break-outs than I usually am. As bad as it sounds I don’t normally use a facewash, but when your skin suddenly explodes with lumps and bumps, needs most definitely must! I’ve found this foam facewash by FrezyDerm to be just what I need to reduce redness and clear up blemishes quickly… and it smells great too!

  1. Benefit Boi-ing under-eye concealer

When your under-eye bags are darker than the pits of hell, you’re gonna need a concealer that won’t quit. This stuff by Benefit has been the best concealer I’ve come across. It’s not too heavy so it doesn’t sit in my wrinkles and it’s brilliantly brightening. Essential when you’ve clocked 10 hours sleep over the course of three days.

  1. Decaf Yorkshire Tea

Yorkshire Tea is the best tea on the market hands-down, and I’ll fight anyone who disagrees with me. Cutting back on caffeine has been brutal over the past few months, but the fact that this decaffeinated blend tastes almost as good as the real McCoy has meant I can still enjoy a brew after dinner like the 60 year old that I am.

  1. ‘Bedside table’ Doritos

As much as it would annoy my husband to hear me crunch through a few tortilla chips in the middle of the night, I found this was the best way to keep the middle-of-the-night queasiness at bay. They’re plain enough not to upset my stomach more, and they’re substantial enough to fill me up and stop the nausea. Plus who doesn’t love the excuse of 24-hour snacking on crisps?

  1. Pregnacare

Because salty chips have been my ‘plat-du-jour’ for the last three months, I’ve been taking a multi-vit every evening to make up for the astounding lack of nutrients elsewhere in my diet. It’s not a substitute for proper fruit and veg, but when you’d rather pull your eyelashes out than force-feed yourself some broccoli in those early days of pregnancy, a pill of relative nutrients becomes essential. I bought mine on Amazon as they were generally cheaper than in the supermarkets or pharmacies.

  1. Grey’s Anatomy box sets

Me-time and self-care is so hugely important when you’re expecting, especially if you’re a busy person or you already have little kids to look after. Whatever it is that helps to centre you – whether it’s a pamper sesh, meditation, or like me, TV and sofa time – you need to make an effort to ensure you do this from time to time to keep your sanity. Nothing makes me forget about my anxiety more than an hour of McDreamy. I’d let him give me a thorough examination any day of the week!


My posting has been a bit hit and miss of late, but I like to think I’ve got the best excuse – I found out that I’m having a baby.

It’s been a surreal first few months to be honest. I’ve been lucky that the morning sickness never progressed from a constant queasy feeling, but my migraines and the extreme fatigue has been brutal, especially with a toddler in tow.

This has left very little time for anything else, but it’s been comforting to have a quiet few months where my focus has been my little, growing family.

I hope you’ll bear with me whilst I find my groove with this pregnancy. I’m currently 14 weeks so there are numerous posts in the pipeline – I can’t wait to tell you about my balanced pregnancy diet of Doritos combined with yet more Doritos and I’m sure you’re all dying to hear the tale of my ever-expanding areolas… all this to come on the blog!

An Open Letter to John Lewis…And Those Threatening to Boycott

Just over a week ago, John Lewis announced it was introducing gender neutral labels on children’s clothing. The move was met with a mixed response. Many people praised John Lewis for a trail-blazing, progressive step forward, but a significant amount of people have rallied against John Lewis for choosing to do this.

Some of those people have accused John Lewis of ‘bowing to the PC brigade’, others have professed they fear this will cause young children to become unnecessarily confused about their gender, and over 20,000 people have retweeted whatever garbage Piers Morgan had to say on the matter.

Most hysterically, the Telegraph said: “Not since Marks and Spencer decided to stock the burkini have I felt more disillusioned by a retailer”

To those people, I say this. You’re right to think that John Lewis removing an emphasis on gender is a big deal. It’s huge. A small gesture like this can help to trigger a fundamental change in mind-set for an entire generation. If other retailers follow suit, shopping habits will begin to change and viewpoints about what it means to be a boy or a girl will begin to alter – and that can only be a universally good thing.

Before you wield your pitchfork and burn effigies of ‘The Man on the Moon’ outside your local John Lewis store, let me make one thing clear. This isn’t about taking away or infringing on anyone’s rights. It’s not even about removing gender – it’s simply removing an EMPHASIS on gender.

With more and more fashion and toy retailers moving away from hyper-gendered marketing, eventually a little boy whose favourite colour is pink will laugh at someone who suggests it is wrong for him to like a ‘girl’ colour. More little girls might confidently announce they are going to be an astronaut or mathematician without even a shred of self-doubt or hesitation.

By offering them variety and choice, children will have the opportunity to express themselves in a way that feels normal to them. Children aren’t born with these ideas about gender, so why do we force this on them from the moment they are born? Is it merely to keep them in their place? To ensure that they don’t grow up ‘a bit different’?

By removing a gender emphasis, we are allowing children to be who they are and we are telling them that the world is their oyster – they can be anyone and do anything. If people can find fault in that, they can find fault in literally anything.

So finally, to John Lewis, I say this: As a mother to a young girl who is beginning to find her place in the world, I’d like to say thank you. Your decision will make it easier for her and for millions of children throughout the UK just to be themselves. It sounds very minor, but I can assure you, in a world that bombards you with slogans like, ‘boys will be boys’, and ‘Daddy’s little princess’ your decision could be life-changing.

You have risked a backlash by making this decision, but I urge you to stand strong. Any retailer that makes strides towards progressive change will inevitably experience some backlash from those who feel threatened by a challenge to the status quo. And in all honesty, you won’t lose your Daily Telegraph customer-base. As evidenced above, they won’t shop at Marks and Spencer for fear of coming within 50 yards of a burkini.

Your bold move has finally triggered a nationwide discussion about gender influence and society as a whole is beginning to wake up to the idea that gender conditioning has a huge impact on our children as they grow up. ‘Never knowingly Undersold’ has now taken on a whole new meaning to me.

Things I have lost (and found) in my bra

Having big boobs can sometimes be a blessing and a curse. Take for example the fact that you can store things in your bra; handy when it allows you to venture out without a purse, tricky when your bra is so cavernous that it can potentially home the Holy Grail Knight from Indiana Jones for thousands of years without you ever finding out.

Here are my top four things I have lost – and eventually found – in my bra:

  1. My door key

As a teenager, I thought it was sacrilege to go on a night out with a coat and a bag…or much in the way of a skirt. On the few occasions when I went back to my parents’ house instead of crashing at a mates’ after a night out, I would keep a door key in my bra for safe keeping. One night when I rocked up to my front door after many (whispers embarrassingly) ‘snakebite and blacks’, I tried in vain for literally an hour to find the key in my bra, to no avail. I assumed it must have flung out during some vigorous dancing to Blu Cantrell. I slumped on the doorstep, preferring to sleep there for the night than wake my parents and endure a lecture. Luckily, my mum came downstairs and opened the door for me. It turns out that my attempts not to wake my parents were futile. I was wailing, ‘Where’s my fucking keeeeey? This bra is buuuuullshiiiiit!’ for a straight hour whilst I fumbled in my bra. Finally, upon reaching my bedroom, I flung all my clothes on the floor and something sharp hit my foot. It was the bloody key. With a bra the size of a circus tent, there was just no finding that baby.

  1. Tube ticket

On another night out in London, I decided to keep my tube ticket in my bra so that in my drunken state I wouldn’t forget what I’d done with it. Once I reached the barriers at the tube station, I reached into my bra to retrieve the ticket. What came out was a soggy, limp piece of paper that had absorbed an inordinate amount of boob-sweat from the club. It wouldn’t scan. I had to find a guard and ask him to let me through. When he took my ticket to check it, he said ‘did you drop this in a puddle or something?’. I was too mortified to tell him his hand was wet with my tit-perspiration.

  1. Thankfully, not a dodgy mole

One evening when I was getting undressed to get in the shower, I caught a glimpse of a strange mole on the side of my boob. My heart was thudding in my chest as I slowly raised my hand to the mole to inspect it. The worry was thankfully short-lived – it was the remnant of a Rice Krispy bun I had consumed roughly five hours earlier and it had been warming in my bra all afternoon. And yes, I know what you’re wondering. I did eat it. I’m gross and greedy.

  1. Roughly £7.40 in loose change

I once thought it would be sexy and or cool to keep a crisp £10 note in my bra to pay for a drink at a bar. I assumed after pulling this little stunt, it would be the last drink I bought myself that night. I was right. But what I hadn’t considered is where I would keep the remaining change. I spent the rest of the night dancing and jangling like a piggy money box. And when I finally got home and collapsed in bed, I had tiny imprints of the Queen’s face all over my tits. Monarch-y mammaries are not a good look. Thank God I was alone.

#DressDownFriday is six months old!!!

I can hardly believe it as the months have just flown past, but my little ‘bug-bear’ of a campaign is now officially six months old!

I didn’t really have any specific goals or a grandiose mission when I set it up; I simply wanted to vent my frustration at lingering and pointless stereotypes that I was encountering daily when it came to the clothes my daughter was wearing.

I aired my frustrations via the blog and decided I would embark on a one-woman mission to kick-back at gender stereotypes.

It turns out that many parents harboured the same frustrations at supermarkets and shops that seem to lazily perpetuate the same tired gender-genres through kids’ clothes.

Before long, we became a global unit of hundreds of parents who post their #DressDownFriday pictures of their kids sporting clothes that challenge gender stereotypes every week. Our mission is a simple one – we want to normalise the idea that a girl can be more than ‘pretty’ and a boy can be more than ‘tough’.

In the last few months, #DressDownFriday has been supported by some wonderful kids’ clothing companies including Zac & Bella and The Green Flamingo Co, and I was chuffed to bits when fashion-icon Gok Wan got in touch and gave his own personal backing to the campaign.

Since I first scratched the surface of this issue six months ago, I can’t help but see these inequalities and outdated gender-norms every day; in shops and high streets and supermarkets, online and out and about. I guess having an opinion on this sort of stuff makes you more heightened to it, but it’s undeniable that our society still has some serious issues with how we guide our girls in one direction in life, and our boys in another.

In the last six months, our collective of awesome parents have done incredible work in spreading awareness and helping parents to consider the potential impact of the clothes they dress their children in. But in my opinion, one ‘pretty like Mummy’ / ‘tough like Daddy’ shirt on sale is still one too many!

Having been pulled in a million different directions over the last few weeks, I’m now renewing my impetus to eradicate gender stereotypes! And I’d love your help! Here’s what you can do:

  1. Post your #DressDownFriday pictures on social media each week to spread the word!
  2. The next time you go shopping for your children, whether it’s at Liberty of London or Lidl of Leeds, try and choose one outfit that doesn’t conform to ‘pink or blue’ or that goes against traditional gender norms.
  3. If someone passes comment on what your child is wearing, especially if they’re questioning your decision to give the traditional boy/girl clothes a miss, respectfully put them in their place! This sounds far-fetched, but I’ve had swathes of parents share their anecdotes of family members –and even strangers – commenting that they’ve dressed their daughter ‘in a boy’s coat’ or that letting a boy wear Peppa Pig wellies will ‘turn him gay’. The only way to quash these outdated points of view is to politely, but firmly, challenge them.

And that’s it! The more people that take up the challenge, the more of an impact we will make together!

I’d like to say a bloody great big ‘thank you’ to each and every person who has posted their own #DressDownFriday picture over the last six months. We’re slowly but surely chipping away at outdated gender ideals and making the world a more kick-ass place for our kids. Here’s to many more Friday gender-slays!

What if we’re not The Gilomre Girls?

Working in the coffee shop near mine, I’ve just seen a mum bring over two cupcakes to the table her young teenage daughter was sat at. Looking eagerly for her approval, the mum said ‘these really are ‘instagram-worthy’ cupcakes aren’t they?’, to which her daughter rolled her eyes and looked back down at her phone.

Aside from being a real ‘of its time’ comment, it got me thinking that in 10 years or so, I too will likely come up with cringe-worthy statements to try to endear myself to my teenage daughter.

I find this scenario of struggling to build connections with Emily a completely alien concept. Ever since she was born, I have been her number-one favourite person in the whole wide world. I’m the first person she comes to when she’s pleased with herself for completing a new task for the first time, and I’m the person she runs to when she’s upset and in need of comfort. Presently, at this point, I can do no wrong.

As this is all I’ve ever known, I’ve never considered the fact that in a few short years, I’ll probably be secretly reading the messages on her tablet to just get a glimpse into a life that she tries to keep hidden from me. I shudder at the thought of me accidentally catching a few minutes of Radio 1 during school drop-off time and saying ‘I really love this track! Who is it again? Justin Bieber?’, to which I’m told to shut up and stop being so embarrassing.

I’ve always thought I’d be the ‘cool mum’, the Lorelai Gilmore to Emily’s Rory. But what if it doesn’t pan out that way? What if she’d rather die than talk to me about a boy she likes in her class?  I don’t think I could deal with that.

I guess that decision isn’t up to me though. I can do my best to maintain openness and honesty with Emily by respecting her, listening to her and leading by example. But if Emily doesn’t want to let me in, there’s not much I can do about that. It’s a natural and normal part of the growing-up process. But that doesn’t make it any easier to bear.

Until that time comes, I’m going to savour being her ‘number 1’ for as long as it lasts. And when she does cut me out of her life, I’ll console myself by eating a ton of ‘instagram friendly’ cupcakes.

UK supermarkets – this is an appeal TO YOU!!!!

As it’s #dressdownfriday, I thought I’d share my thoughts on the picture that’s doing the rounds on social media of the kids clothes on sale at Morrisons.

Like most other mums, I can’t afford to buy all my kids clothes at trendy fashion boutiques – I rely heavily on stuffing a few multipacks and a couple of hangers of clothes into my shopping trolley when I’m hurrying around the supermarket.

Supermarket fashion outlets clothe most of the children in this country, and when they perpetuate tired and outdated stereotypes like this, they are actively helping to limit aspiration and individuality in our kids.

Yes, parents have the final say as to what clothes they buy their kids. But whether they like it or not, major supermarket chains have a responsibility to consider their influence and the impact they have on a generation of young children who are forming their ideas about gender and their place in the world.

So this is a plea to all the major supermarkets – from one mother who is sick to the back teeth of boys being told to ‘be tough’ and girls being told to ‘be pretty’ – please, PLEASE put an end to the hyper-gendering of kids clothes.

Asda, Morrisons, Tesco, Sainsbury’s – You have the scale and therefore the power to inspire, empower and encourage a generation of children though the clothes that you sell. Please use this power to make a positive, lasting difference!

Let me know what you think – do you think supermarkets could do more to challenge gender stereotypes, or do you think the buck falls squarely with the parents? Let me know!